The Beatles, the most famous rock and roll band of the 1960s, recorded two songs “Revolution” and “Hey Jude” onto a 45 r.p.m (revolutions per minute) record produced by Apple Records’. The black vinyl record displays Apple’s signature green apple with the song titles printed on both sides; the record itself is protected in its original black paper sleeve. The 45 has a diameter of 17.5 cm, which translates to 6 7⁄8 inches (U.S). The record, when first released in 1968, sold for $0.78 (price sticker found on record sleeve.)
The Beatles created Apple Records in London, England, in 1968. They created it to produce their own records, as well as the records of other artists and bands: Billy Preston, Badfinger, and James Taylor. These artists, as well as others, used the company as a means to produce music to reach their audience.
This technology allowed The Beatles to impact the musical tastes of teens and young Americans, and it also sparked an era of expression precipitated by teens and America’s youth. These expressions included a desire for longer hair in men, which beforehand was associated with a small group of people, mostly classical musicians. In this era, The Beatles were among the first and most popular bands of the 60s to infect mainstream with the psychedelic virus. The drug LSD was still legal in the U.S when The Beatles released a song “Turning off your mind.” This song became so popular in its reference to the drug. LSD, in response became outlawed in 1966 because of its raised profile. These changes were ignited through the use of the 45 rpm. single. The 45 allowed for the artist to record one or two songs, allowing the individual to buy music cheaply and easily. Therefore The Beatles exploded internationally because their singles were almost always hits.