In 1967, 28-year old Ralph Lauren worked for tie manufacturer Beau Brummell, and convinced them to let him start his own line of men's ties. His first full line of men's wear came out in 1968 and was named 'Polo.' In 1969, Bloomingdales starting selling Lauren's line exclusively, and gave him their first in-store shop. In 1971, Ralph Lauren Corporation launched their first line of women's tailed shirts, and the following year, a full women's collection. That year they also opened their first free-standing store on Rodeo Drive in California. In 1978, they released their first fragrances, one for men and one for women.
Ralph Lauren stepped down from his position as CEO in November 2015. As of 2018, he remains the executive chairman and chief creative officer.