JCPenney was founded in Kemmerer, Wyoming in 1902 by James Cash Penney as The Golden Rule Store. In 1913, they incorporated and changed their name to the J.C. Penney Company. In 1914, they introduced their first private label brand with the launch of Marathon Hats. JCPenney began catalog sales in 1963, and was one of the first national retailers to embrace e-commerce when they launched their website in 1994. As of 2018, they have over 860 stores across the United States and Puerto Rico and employ approximately 98,000 associates across the globe.
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